Understanding the Fraud Liability Shift
For years there had been talk of the ‘chipped’ card and all of the added security it would bring. Those cards are now being circulated and the ‘Fraud Liability Shift’ that accompanies them is the topic of our blog. Why are EMV cards more secure? The magnetic stripes on traditional credit and debit cards store contain unchanging data. Whoever accesses that data gains the sensitive card and cardholder information necessary to make purchases. That makes traditional cards prime targets for counterfeiters. Unlike magnetic-stripe cards, every time an EMV card is used for payment, the card chip creates a unique transaction code that cannot be used again. EMV technology will not prevent data breaches from occurring, but it will make it much harder for criminals to successfully profit from