Why PRICE Should NOT Be Your #1 Concern
Selecting a Merchant Services Partner for the RIGHT Reasons Lots of industries struggle with extreme competition. In some cases, there is so much competition that the impacted industry, products, and services become somewhat ‘commoditized’. They are relegated to the long list of items and services providers who no longer care about your overall experience. Webster defines a commodity as: com·mod·i·ty noun \k?-‘mä-d?-te\ : an economic good: as a product of agricultural or mining : a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (service, brand, etc) other than price. In other words, things like service, reputation, and overall product satisfaction cease to carry much importance as price becomes the main determining factor for consumers of the product or