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As we stare down the remainder of 2021- it’s time to do what business owners typically do several times per year: Review, Refocus and Refuel. REVIEW Consider asking yourself these questions- we are talking business, but this also works personally!! Honest assessments and reviews will help you understand what went well and where improvements can be made. What worked this year? What did not work? Are there specific areas in your business that need attention? What would you do differently to increase/improve results? REFOCUS Now that you have identified some areas where you need to focus, take immediate action, and create your plan. Lots of business owners consider the items that need attention however, fewer literally write them down and create an action plan! Committing your ‘To Do’

We are off to the ‘Big 3’: Thanksgiving, Christmas, and New Year! As business owners, one of two things is happening right now: You are winding down from a busy summer and getting ready to plan out 2022 or You are running around like crazy, getting ready for your busiest time of the year In either case, here are a few timely tips to make sure that your Cash Flow is as steady as possible during the last 2 months of 2021: A– Make sure you have plenty of cash register tape and credit card machine paper stocked up before you need it! B– Make sure you test your online payment system to ensure that things are running smoothly before the orders start to pick up. C-Check with

As a Firearms-Friendly company, we have the pleasure of working with many gun retailers. A source of great information for firearms-related businesses is NSSF: The Firearm Industry Trade Association. I recently found a great video on the NSSF website (https://www.nssf.org/retailers/retail-strategies) created to help gun retailers make sure their retail space is set up to achieve the most success. Here are some great nuggets from that video: Parking Lot: (The sales experience starts and ends in the Parking lot). Make sure it is easy to get in and out of, well lit at night, keep premium parking spaces (front of the store) open for customers (no employee parking in premium spots!) Sign/Notification Placement: Information Architecture – what does somebody need to know and where? Do not clutter the entry

There are so many benefits to owning your own business: we are truly blessed to live in a country where we can, if we choose, blaze our own trail and do our own thing. With so many plusses, it can be easy to forget that there are a few downsides to being the one ‘calling the shots’! If we are not careful, we can easily end up in a very isolated and closed off-world. Not because we are anti-social but because the road to small business success is rocky and requires an uncommon focus. That is why the culture of your company and your close associations are so critical. Here are a few things we have learned over the years. YOUR COMPANY CULTURE MATTERS: Our companies are filled