As a small business owner, I find it necessary to revisit the basics from time to time. Staffing changes, busy schedules and daily routines often get in the way of the details that can save us money on the bottom line. This article is designed to be an overview for merchants who have retail, face to face credit card transactions. While it is true that accepting credit cards can increase business, being careless or too hurried when processing the cards can actually cost us money. You are sure to find some great takeaways in the article BEST PRACTICES FOR RETAIL MERCHANTS. Our next weekly Blog will cover best practices for non face to face transactions. Enjoy this last week of July! Cheri PerrySaturday, July 23, 2011

The Five Habits of Success by Paul J. Meyer and Kevin Rhea Develop and reinforce these five habits of success. When you do, you will not have to make new decisions every morning. You instinctively know what you are going to do and how you are going to do it! 1. The habit of positive thinking!Successful people have simply formed the habit of doing what failures do not like to do and will not do: They think positively! They have the habit of expecting to win, the habit of planning to win, the habit of working to win… and they win! 2. The habit of prospecting!Develop this habit, and you will have prospects everywhere and you will have an endless supply of Class A leads. 3. The habit

On July 4, 1776, we claimed our independence from Britain and Democracy was born. Every day thousands leave their homeland to come to the “land of the free and the home of the brave” so they can begin their American Dream. The United States is truly a diverse nation made up of dynamic people. Each year on July 4, Americans celebrate that freedom and independence with barbecues, picnics, and family gatherings. We would like to express our gratitude for living in America and for the many freedoms she affords us. Sometimes it is easy to let the every day worries & struggles overshadow our many blessings! Enjoy this long Holiday weekend & God Bless America. Happy Birthday, America! I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES

The federal reserve board met yesterday and put together their ‘interim’ final rulings on the Durbin Amendment. There was some movement on the proposed debit cap and a deadline extension was granted for the implementation of the Durbin Amendment itself. How frustrating for all parties involved to have this financial reform drag on and on- many questions still remain unanswered and the consensus is, that only time will tell what the real ramifications will be for consumers, merchants, processors & card issuing banks alike. Here are some highlights from the ruling: October 1, 2011 would be the effective date for the interchange fee standards (including, on an interim basis, the fraud-prevention adjustment), as well as the routing restrictions. A delayed effective date of April 1, 2013, for certain

As a business owner or manager, your aim is to generate profit for your business, and preferably lots of it. Before that can happen though, the business has to have revenue. Revenue comes from making sales Sales come from customers Repeat sales are made to satisfied customers Profits result when overheads and costs are less than sales revenue In order to continue to make profits, and for profits to increase, you can either reduce overheads or make more sales.Overheads can only be reduced so far. You can try to cut the phone and power bills, reduce other expenses but that may reduce costs by 5%. That really doesn’t make much difference to the profit line – so all you can do is sell more or buy better.In this

Ready, Fire, Aim! Last week, the bill that would have given congress more time to evaluate the ramifications of the Durbin Amendment, was defeated. This means that congress now has just a few weeks to figure out how the Durbin Amendment will be implemented. Industry giants are frustrated, financial institutions are frustrated and consumers are left wondering how the ‘financial reform’ bill will affect them- the answer to that question is pretty simple: NO ONE REALLY KNOWS YET! Debit Card Questions: Will my limits be reduced? Will my rewards program be eliminated? Will my card now come with additional fees? Merchant Questions: How will the changes impact my fees? Will I need to change the way I accept credit cards? Processor Questions: How do we deal with the