Cheri PerryMonday, November 28, 2011

While ‘Keeping Your Business For The Life of Your Business’ is a lofty goal- it is one that we work very diligently on here at TMC. So when the unthinkable happens (a merchant decides to go elsewhere for services ), we always take the time to assess the situation to see if there are additional actions or steps we can take to prevent the loss of future merchants and to Leave the Door Open- so our ex Merchants can find their way home! Knowledgeable & Friendly Staff: Our staff has been specially trained to ‘know their stuff’ and to keep your end result in mind when handling any task or request. In an industry that changes as rapidly as ours, that knowledge is immensely valuable. Knowing you can

My favorite airline is Southwest! In addition to Excellent service, affordable airfare and a majority of staff members who LOVE their job, they also provide literary favors for those of us who love to read! Of course I am talking about the SkyMall & Spirit magazines. In the October edition of the Spirit magazine, they published the following information about Stolen Credit Cards: Stolen credit card numbers sell online for as little as 7 cents each. It’s one crime that does pay, unfortunately. Criminals looking to buy and sell personal information lurk in “underground economy servers”- essentially giant e-flea markets full of stolen data. According to the April 2011 report by security software provider Symantec, thieves often buy and sell credit card numbers in bulk, driving down the

Often times, I find myself so engrossed in work that I let the reason I’m working slip from my mind. It is pretty easy to do and if we do it often enough, we can lose touch with the reason we began a business (got married, had children etc.). The short story below reminded me that I want my business to be remembered for a certain set of reasons and principles and it even made my ponder what I want others to think of me long after I process my final credit card! Enjoy the story- and ask yourself some great questions!! Monday, September 15, 2008 (http://great-motivational-stories.blogspot.com/) HOW WOULD YOU LIKE TO BE REMEMBERED? About a hundred years ago, a man looked at the morning newspaper and to

We have been doing some research on ‘Branding’ this week. One of the best articles I found is listed below- I hope it helps you with your business! Branding: Creating and Maintaining Your Company’s Image Make no mistake. The process of developing, implementing, and maintaining a brand is a full-time job and an important one for the success of your business. “Branding” means a great deal more than simply choosing a name for your company or service. When you brand your business you create an emotional connection with your clients and customers. You must be prepared to literally live the brand in order to preserve the reputation that is its life blood. The process doesn’t occur over night and may require the sacrifice of short-term profits to cultivate.

There are TONS of fees in the credit card processing industry so now that the Durbin Amendment has gone into effect- we are happy to report that the government intervention into our industry is turning out to have one positive impact for our merchants! While the chaos and the added fees caused by the Durbin Amendment are making front page news and costing consumers lots of extra dollars, some merchants are going to see a reduction in the fees associated with the debit cards impacted by the Durbin Amendment. I say ‘some’ because A: the amendment took specific aim at cards issued by institutions larger than 10Billion and B: not all credit card processing companies will pass the reduction in interchange, down to their merchants Industry experts are