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We are so excited to share the birth announcement of little Lyric Lamar Calloway! Martha has been baking this baby for the last 9 months and this morning at 9:53am- she delivered a healthy baby boy! Lyric is 7lbs 14oz and 19 inches long! Congratulations Martha- we will miss you while you are out on Maternity Leave- be sure to bring Lyric in for a visit as soon as you feel rested!! Love Sir Smiley and the entire team here at TMC! Sir SmileyTuesday, March 8, 2011

Last week, we talked about Facebook, Twitter, LinkedIn and the various different thought processes behind using each of the top 3 Social Media sites. This week I promised a few tips on simplifying the use of these many tools so let’s get to it! There are many ways to keep Social Media from becoming an overwhelming and time consuming process. 1st Tip Cheri PerrySunday, March 6, 2011

Have you ever felt overwhelmed by all of the Social Media options that are available? Me too- so last week I attended a ‘bootcamp’ sponsored by Constant Contact and it really helped me understand the value of using Social Media to improve communication and relationships with the people we have the opportunity to work with- There are over 200 Social Networks that are currently being used. The top 3 are Facebook, Twitter & Linked In: let me share a bit of what I learned with you! -is considered to be a great tool for ‘Business to Consumer’ contact. Think of your activity on Facebook as a conversation with your audience rather than a sales pitch. You can certainly offer special deals to your followers however, 80% of your

Last week, I received a call from a longstanding merchant who asked me this question: What do all of the terms mean on my statement? I LOVED the question- especially coming from such a loyal merchant who admitted to reading very few statements since they hired us 9 1/2 years ago! So here is your answer my friend: Qualified Check Card Rate: This rate is applied to swiped cards that are attached to a checking account. The % is one of the lowest you will pay. Check Cards can be identified because they typically list Debit or Check Card on the face of the card. They can also be used with a PIN number but then Debit processing fees would apply instead of the Qualified Check Card Rate.

Well today is the day for LOVE! Sir Smiley here to wish you a very Happy Valentine’s Day from all your friends at Total Merchant Concepts! Today, Valentine’s Day is one of the major holidays in the United States and it is a booming commercial success. According to the American Greeting Card Association, 25% of all cards sent will be Valentines; most of the cards displaying hearts to signify love. Electronic greetings are also becoming more and more prevalent so don’t miss the opportunity to email, text or IM that special person! Men will spend an average of A$125 on their Valentine and women will spend an average of $75. Surprisingly, the average person will spend $6 on their pet and $3 on their coworkers! Moms will spend

100 Years ago today, Ronald Wilson ‘Dutch’ Reagan was born in Tampico Illinois. He would go on to be an athlete, a well known actor, a husband, a father and one of the most powerful leaders of our time. I was too young to vote for Ronald Reagan but I loved listening to him talk to our country! When asked what he wanted people to remember about his presidency, Ronald Regan said, “Whatever else history may say about me when I’m gone, I hope it will record that I appealed to your best hopes, and not your worst fears; to your confidence, rather than your doubts. My dream is that you will travel the road ahead with liberty’s lamp guiding your steps and opportunity’s arm steadying your way.”