Satisfaction Versus Loyalty
Simply telling people that “We have GREAT Customer Service” falls on deaf ears these days- why? Because the easiest thing in the world is to promise a GREAT Customer Service experience!! Do any of these situations sound familiar? Thank you for calling ABC Company, your business is VERY important to us- please HOLD.TRANSLATION: Thank you for calling ABC Company, your business is so important, that we are inadequately staffed to handle your call. You enter a business and wait to be greeted- several minutes later you are STILL waiting.TRANSLATION: We’ll get to you when we get to you- we don’t really care that you decided to spend your money with us today. You enter a store and ask the clerk for assistance- you get ‘that’ look.TRANSLATION: You are