Finding Our Sweet Spot
Do you remember when you first started your business?I sure do – I had visions of grandeur! ALL businesses would want to use our company, EVERY business owner would feel the passion we had for the business, we would have the PERFECT solution for EACH business that came our way and there was just one more thing- we all lived happily ever after (just like a Fairy Tale!). Does that sound familiar to you? Business ownership is certainly not for the faint of heart and it turns out it is no fairy tale either. Somewhere along the way, along with many other life lessons, business owners realize that we cannot be everything to everyone and we need to seek out and find our Niche’; our Sweet Spot. This realization, while painful, is one that is