Bloom Where You Are Planted
Over the years, people have often asked me why I’m so passionate about credit card processing. For a long time, my answer was simple: because I love what I do. But a recent conversation with a member of my team made me rethink that answer. She told me something very honest. She said, “I enjoy working here, but I don’t love credit card processing.” The more I thought about it, the more I realized something important. Neither do I. What I truly love isn’t the mechanics of credit card processing. What I love is why we do what we do. Loving the “Why” The real passion behind our business comes from the reason we exist. Our industry has a long history of confusing pricing,