Holiday shopping is coming fast, and this year customers may be watching their wallets a little more closely.
That means businesses need smart ways to create sales, protect profitability, and keep customers coming back.
One simple answer?
Gift cards.
Get the Sale Now. Bring Them Back Later.
When someone buys a gift card, your business gets the sale today and another customer gets a reason to visit later.
Even better, people often spend more than the value of the card when they redeem it. Research shows 61% of consumers spend beyond their gift-card balance.
So that $50 gift card may turn into a $65, $75, or even bigger sale.
Not bad for one little card.
Gift cards are also one of the most affordable ways to introduce new people to your business.
Think about it.
Instead of paying for an ad and hoping someone notices, your loyal customer is paying to send a friend, employee, teacher, family member, or client directly to you.
That is basically word-of-mouth advertising your customer pays for.
And some gift cards never get fully redeemed. Bankrate reports that 43% of U.S. adults have unused gift cards, vouchers, or store credits. Businesses still need to follow applicable accounting and unclaimed-property rules, but gift-card programs can create meaningful cash flow and added value.
Don’t Hide Your Gift Cards!
Having gift cards is great.
Making sure people know you have them is even better.
Put them at checkout. Mention them in emails. Post them on social media. Add them to your website. Remind customers they are perfect for employees, teachers, clients, friends, and that one person who is impossible to shop for.
Make buying from you the easy choice.
Start Now, Not December 20th
The holiday rush will be here before we know it.
Gift cards can help you:
- Create cash flow now
- Increase future purchases
- Bring new customers through your door
- Keep your business top of mind
- Make holiday shopping easier for your customers
That sounds like a pretty great little holiday helper to us.
Need help getting your gift-card program ready?
Call TMC at 888-249-9919 and let’s get your business ready to unwrap more sales this holiday season.
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