The True Cost of Merchant Services: Why Your Partner Matters More Than the Rate
After last week’s conversation about the individual fees that appear on your processing statement, it’s time to step back and take a broader look at the big picture. Over the years, we’ve learned that business owners often focus on the rate they were quoted, assuming that percentage alone determines whether they’re getting a fair deal. In reality, your rate is only one small part of your total processing cost. The first and most telling number to understand is your overall effective rate. This is the actual percentage you pay when you divide your total fees by your total processing volume. It accounts for everything: the discount rate, per-transaction fees, monthly minimums, statement fees, and any additional charges. It reveals the truth that a low advertised rate can