WHY the Smiley? Lots of people ask us “What in the heck does a SMILEY FACE have to do with Credit Card Processing and why does everything TMC does, have a Smiley attached to it?”- we love the question and here is the simple answer. MOST business owners do not find JOY in working with their credit card processor- in fact, quite the opposite! So when we decided to take care of businesses and their processing needs, we knew we had to be different. The SMILEY FACE sends a certain message: We are glad to see you, hear you, work with you and to be of service. We CARE about you and we will do everything we can to put a smile on your face. Credit card processing is one of the products we provide but Taking Care of People and delivering a SMILE WORTHY experience is who we are and WHY we do what we do.
WHY the Smiley? Lots of people ask us “What in the heck does a SMILEY FACE have to do with Credit Card Processing and why does everything TMC does, have a Smiley attached to it?”- we love the question and here is the simple answer. MOST business owners do not find JOY in working with their credit card processor- in fact, quite the opposite! So when we decided to take care of businesses and their processing needs, we knew we had to be different. The SMILEY FACE sends a certain message: We are glad to see you, hear you, work with you and to be of service. We CARE about you and we will do everything we can to put a smile on your face. Credit card processing is one of the products we provide but Taking Care of People and delivering a SMILE WORTHY experience is who we are and WHY we do what we do.
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The True Cost of Merchant Services: Why Your Partner Matters More Than the Rate

The True Cost of Merchant Services: Why Your Partner Matters More Than the Rate

After last week’s conversation about the individual fees that appear on your processing statement, it’s time to step back and take a broader look at the big picture. Over the years, we’ve learned that business owners often focus on the rate they were quoted, assuming that percentage alone determines whether they’re getting a fair deal. In reality, your rate is only one small part of your total processing cost.

 

The first and most telling number to understand is your overall effective rate. This is the actual percentage you pay when you divide your total fees by your total processing volume. It accounts for everything: the discount rate, per-transaction fees, monthly minimums, statement fees, and any additional charges. It reveals the truth that a low advertised rate can sometimes mask higher costs elsewhere. Checking this number monthly is one of the most valuable habits you can develop.

But price is not the only factor that influences the true cost of your merchant services. Education plays an equally important role. The processing landscape changes rapidly, and having a partner who speaks plainly, answers questions clearly, and proactively explains changes can save you time, money, and frustration. When you understand your statement, you’re empowered. When you don’t, you’re at the mercy of whatever appears on it.

 

Customer service is another critical element. It is easy for a processor to promise good service, but it is much harder to consistently deliver it. When something goes wrong like a terminal failure, a funding delay, or a chargeback dispute, you need a partner who responds quickly, communicates clearly, and resolves issues without passing the burden back to you. The time you save by having the right support team is worth far more than any fractional difference in rate.

 

Most importantly, choosing the right processing partner protects your energy. Business owners have enough on their plates. No one should feel overwhelmed by their statement, abandoned when they need help, or pressured into upgrades they don’t understand. The right partner reduces friction, clarifies decisions, and removes confusion. That peace of mind is a cost saver all by itself.

 

As we prepare to step into a new year, this is the perfect moment to evaluate not only what you’re paying, but who you’re paying it to. Next week, on January 1, we’ll wrap up this series with a forward-looking message about embracing a new year with purpose and possibility.

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