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WHY the Smiley? Lots of people ask us “What in the heck does a SMILEY FACE have to do with Credit Card Processing and why does everything TMC does, have a Smiley attached to it?”- we love the question and here is the simple answer. MOST business owners do not find JOY in working with their credit card processor- in fact, quite the opposite! So when we decided to take care of businesses and their processing needs, we knew we had to be different. The SMILEY FACE sends a certain message: We are glad to see you, hear you, work with you and to be of service. We CARE about you and we will do everything we can to put a smile on your face. Credit card processing is one of the products we provide but Taking Care of People and delivering a SMILE WORTHY experience is who we are and WHY we do what we do.
banner
WHY the Smiley? Lots of people ask us “What in the heck does a SMILEY FACE have to do with Credit Card Processing and why does everything TMC does, have a Smiley attached to it?”- we love the question and here is the simple answer. MOST business owners do not find JOY in working with their credit card processor- in fact, quite the opposite! So when we decided to take care of businesses and their processing needs, we knew we had to be different. The SMILEY FACE sends a certain message: We are glad to see you, hear you, work with you and to be of service. We CARE about you and we will do everything we can to put a smile on your face. Credit card processing is one of the products we provide but Taking Care of People and delivering a SMILE WORTHY experience is who we are and WHY we do what we do.
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The POWER of a Testimonial

The POWER of a Testimonial

You may know how AMAZING your team and your service is, but telling your prospects yourself may not have the desired end result! The very best way to let your future customers know how fantastic you are is to let your customers do the talking! Testimonials are POWERFUL tools when it comes to selling your products and services. Earning, collecting, and using testimonials needs to be a STRENGTH in your business- here are some tips!

EARNING:

  • This may seem like a ‘no brainer’ but you need to decide what you want your business to be known for.
  • Teach your team exactly how you want your products and services delivered.
  • Inspect the process so you can ensure the quality.
  • No matter how large your business gets, dedicate yourself to keeping that level of excellence HIGH.

COLLECTING:

  • The best way to get testimonials from your clients is to ASK.
  • Be specific: what challenges do you solve? Ask your clients to include the solutions in their testimonials.
  • Use all mediums: written, email, video, social media sites and links on your clients’ websites will help you put together a well-rounded testimonial package that speaks volumes about your business.
  • Be sure to thank your clients and find a way for you to add value to their business.

USING:

  • Get permission to use the testimonials in the manner you will be using them.
  • Categorize your testimonials so you know where to go when you run up against a specific challenge during the sales process.
  • Ask clients to post their testimonials on the Social Media sites you use the most in your company (this takes a single testimonial and adds more POWER to it!).
  • Keep your testimonials fresh and relevant! It never hurts to go back to a good customer who gifted you with a testimonial and asks for a current testimonial.

Harnessing the POWER of testimonials is a must for any business interested in increasing sales and leveraging the amazing work you do!

Cheri Perry
Monday, January 10, 2022

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