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WHY the Smiley? Lots of people ask us “What in the heck does a SMILEY FACE have to do with Credit Card Processing and why does everything TMC does, have a Smiley attached to it?”- we love the question and here is the simple answer. MOST business owners do not find JOY in working with their credit card processor- in fact, quite the opposite! So when we decided to take care of businesses and their processing needs, we knew we had to be different. The SMILEY FACE sends a certain message: We are glad to see you, hear you, work with you and to be of service. We CARE about you and we will do everything we can to put a smile on your face. Credit card processing is one of the products we provide but Taking Care of People and delivering a SMILE WORTHY experience is who we are and WHY we do what we do.
Business Building Tips
WHY the Smiley? Lots of people ask us “What in the heck does a SMILEY FACE have to do with Credit Card Processing and why does everything TMC does, have a Smiley attached to it?”- we love the question and here is the simple answer. MOST business owners do not find JOY in working with their credit card processor- in fact, quite the opposite! So when we decided to take care of businesses and their processing needs, we knew we had to be different. The SMILEY FACE sends a certain message: We are glad to see you, hear you, work with you and to be of service. We CARE about you and we will do everything we can to put a smile on your face. Credit card processing is one of the products we provide but Taking Care of People and delivering a SMILE WORTHY experience is who we are and WHY we do what we do.
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Business Building Tips

Building a business is a huge undertaking. We would like to offer up our experience and the experience of others as tools for you as you work to create, build and refine your company! This section of our web site is a work in progress and we will be continually adding new and vital information designed to deliver more than we promise!  Please feel free to let us know if you would like to add content for others as we work together to create one of the greatest aspects of American life – business ownership!

Marketing Tips

Word of mouth is the miracle that has allowed TMC to operate with little to no marketing dollars!

 

This is where we would recommend starting your marketing!  Talking about your product or service with passion will have people wondering how they can work with you!  This will be Marketing Tip #1.

  1. WORD OF MOUTH
    Get everyone involved in talking about your business! Your staff, your vendors and perhaps most importantly- your customers! In the book RAVING FANS, they talk about the power of a customer who turns into a Raving Fan- they can’t stop talking about you! This type of marketing cannot be purchased- it must be earned!
  2. USE YOUR LOCAL RESOURCES
    Often times, the local newspaper and business association newsletters will feature your company at no charge to you! It is a good idea to contact them and see what opportunities exist!
  3. CHAMBER OF COMMERCE
    Chambers are looking for ways to promote and help you grow your business so consider attending their events, becoming a member and possibly advertising in their magazine or newsletter.
  4. FINANCIAL INSTITUTIONS
    Check with your financial institution for opportunities to display your business card or brochure. Many progressive financial institutions have opportunities for you to meet other members or clients. You may also want to consider if your product or service could be of service to your financial institution.
  5. TRADE ASSOCIATIONS
    They say that the best competitor is often your strongest competitor! Meaning, that someone who is having success in your industry can be a big help to you and you, in turn will be able to help others as well. Many industries have associations devoted to the particular needs and concerns of a specialized industry. They have newsletters and events that you could attend for new ideas!

Service Tips

At Total Merchant Concepts, we have always considered that you have MANY options when choosing a credit card processor.

 

From the very beginning, we have devoted ourselves to the pursuit of Excellence- most especially as it relates to Service!  We hope that our tips for service will help your business to become one that your customers could not live without- that is our goal!

  1. DO WHAT YOU LOVE- LOVE WHAT YOU DO!
    In order to provide stellar service, you have to have a bit of a love affair with your own product or service! I know it sounds silly, but we still LOVE to talk about credit card processing and the difference TMC has made in the lives of business owners across the country! We remain passionate about Excellent Service because we have remained passionate and interested in our particular product/service!
  2. RAISE THE BAR!
    The longer you do something, the easier it is to ‘let yourself off the hook’. Resist that urge at all costs and elevate the bar for your business. For you as the business owner, for your team and for the customers you have the privilege to serve! As a business owner, continue to ask the tough questions- how can I improve, am I expecting excellence from my team, what adjustments can I personally make to be a better boss? As a manager or employee ask yourself some real tough questions? Am I bringing my very best to work each day, would I hire me, what contribution am I making to my team? Keeping the bar elevated will go a long way towards making sure that your organization develops a reputation for excellence!
  3. MONITOR RESULTS!
    Often times we get so busy running our business or doing our job that we forget to check the results! Just like an airplane that will remain off course for most of its journey, a business can only be kept pointing in the right direction with constant direction! Do you have different measures in place to monitor your own personal productivity and that of your team?
  4. LISTEN TO YOUR CUSTOMERS!
    Some of the very best feedback I have ever received has come from merchants who actually left TMC to go elsewhere (Smile I know, no one should EVER leave.)

    When we have a merchant make that painful decision, we always follow up with a letter asking for the type of feedback that might have prevented the merchant from leaving. We take this critical information and look for ways to improve our service! We also ask happy, long term merchants what we are doing right and we continue to reinforce those habits as well! Getting honest, accurate feedback from your customers will show that you care and that you are willing to do what it takes to continually earn the business!
  5. HAVE FUN!
    Sounds silly but this is one of those things you just have to do! Keeping life fun- even at work- keeps our level of service HIGH and worthy of continued and repeat business. If you work alone- you will like yourself better! If you have a team, they will like each other better and YES--they will like you better as well. A team that plays together- stays together and is able to provide a very warm place for your customers to call home!
We LOVE this site!!!
This is a web site that many retired executives contribute great information to!
Many businesses get themselves into trouble with taxes. Visit this site to look at the preventative ways to manage your tax debt!
This is the web site for the Small Business Administration and you will find valuable information here dealing with all aspects of your business!
Do you know of a site that is GREAT for business? Contact our team so that we can add your suggestions to this page!